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FMA UK chooses new logo

FMA UK 2015 logo
We are pleased to announce the new logo for Fibromyalgia Action. After the merger of FMA UK and FibroAction the trustees decided that the new organisation required a new logo that represents the bringing together both charities and their combined experience and expertise. We have conducted a consultation survey with people affected by fibromyalgia. Based on the feedback from this consultation period we have chosen this new design. A survey on our website resulted in the majority of votes being split between two options with one winning by a very close margin. The trustees decided to combine the ideas of both these designs to have something that reflected the people’s choice. 
 
The yellow butterfly, inspired from the old FibroAction logo, represents the sensitivity to touch of people living with fibromyalgia, where a touch of a butterfly can cause pain. The butterfly has black dots from FMA UK’s previous logo, representing the tender points and pain caused from touching them. 
 
The butterfly also reflects the hope that people living with fibromyalgia will find a better life free from the pain they suffer from now. The new logo now contains purple as a more dominant part of the colour scheme to reflect the feedback we have received from the fibromyalgia community. Feedback showed that purple was clearly associated with fibromyalgia. Purple has previously been used predominantly by the international community to mark awareness of fibro while the UK has focussed on yellow and black. The origin of the purple, yellow and black colours come from the fibro person logo used previously by FMA UK.
 
Feedback also showed that people associated yellow with the infrequent days where they are having a normal day mostly free from pain, while black would be the days where pain is at its worst. The purple colour was felt to represent the in-between stage of having the constant chronic pain. 
 
We will be slowly updating all our information materials and awareness items with the new logo. It will take us some time to replace things, please bear with us and visit our site often to see what’s new. 
 

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